
ChatGPT ads have real numbers now — $100M annualized in six weeks, 1.3% CTR, CPMs collapsing from $60 to $15. Here's what the platform data means for marketers trying to decide if it belongs in their mix.

ChatGPT now serves 700M+ weekly users. Perplexity handles 500M+ queries monthly. The search paradigm is shifting from results pages to direct answers.

Your competitors are being cited by ChatGPT while you're invisible. Here's exactly what they're doing differently—and your step-by-step plan to catch up.